How Women Carry Pop Culture
Have you ever seen men go band for band with each other about anything besides the most popular mediocre male sports team? I didn’t think so.When women are the driving force of pop culture, they’re the most valued assets to producers and creatives alike. Fangirls are the backbone of pop culture from the box office to the checkout counter. Let’s start with the numbers. Right off the bat, women are responsible for 85% of consumer spending in the U.S. alone. If the majority of consumer spending is...
